Do Not Knock Stickers strategy example
In summary NZ Consumer magaxine created a movement through the hatred of the ol door knocking sales person and created stickers and sent them out to their subscribers that would deter the door kcokers away, soon enough a power company caught whiff and rolled it out int their campaign in order to fence off competitors from poaching their current customers
Zabbos shoes
Lush
Lululemon
Flight Centre
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