Brand Identity Blueprint

WE KNOW THAT FEELING WHEN THE SCHOOL WIFI IS DOWN , THAT NEVER HAS TO HAPPEN AGAIN WHEN YOU HAVE AT&T

Brand Identity Blueprint

Rational Features
Phone
Internet
Business Plans

Rational Benefits

Declared Emotive Triggers

Fun
Diverse
Innovative
Futuristic 

Undeclared Emotive Triggers• Feeling connected, being part of a group, social interaction
• Being able to rely on them for  quality service
• Well established, big comapny, prestige

Unique Difference
Will and is able to go where no one has gone before. If you can get there AT&T can go there. 

Will go the extra mile just to ensure that you have access to internat and tellecommunication services where ever you go.

Provide everything you need within a telecommunication service

Brand Values
• Always available to give you support wherever and whenever you need it
• Being reliable so our provided service is never down
Fuuf